Director of Marketing and Community Engagement

The Palo Alto Chamber of Commerce & Visitor Center is an independent, nonprofit membership organization with 500+ business members in the greater Palo Alto area. Community vitality and quality of life for residents and the workforce is crucial to the overall foundation and goals of the Chamber, and therefore this position requires an individual who can relate to business members and community leaders, and enjoys event and program planning and management. The successful candidate will be someone who has enthusiasm for supporting business vitality and programs that engage our members with the community.
The Director is responsible for establishing strong and productive relationships with the corporate, government, education, health and nonprofit communities in the Palo Alto area in order to promote a vibrant business climate. The Director will plan, implement and oversee various Chamber programs and initiatives to sustain and expand our 500+ member businesses' engagement in the community and their ability to effectively and creatively market their products and services.
This position reports to the President/CEO and serves as the primary manager, with one direct report, of specific programs and initiatives to engage Chamber members through participation and sponsorship, such as an annual marketing campaign, a nonprofit workshop series, connecting high school business-focused programs to member talent, and support for major award events, and shares responsibility with the Membership Director for the development of new business relationships.

Essential Job Responsibilities

  • Outreach to diverse businesses to address opportunities and identify gaps in resources within the Palo Alto business community.
  • Design and manage a plan to increase awareness of the Chamber s programs, events and initiatives, increasing membership and participation from a broad business audience.
  • Oversee communications efforts of the Chamber and lead the development of all promotional literature, online postings and the writing and distribution of all press releases and media inclusions with emphasis on creating value-based sponsorship packages, including such Chamber publications as the Directory and city map.
  • Drive inclusionary initiatives to position the Chamber as a key partner for businesses of all types and sizes, such as managing the Nonprofit Workshops and the Palo Alto PowerUp! Entrepreneurship series.
  • Work with Chamber staff to design and adjust programming to meet the needs and styles of multi-cultural and generational members.
  • Work closely with the CEO, Membership Director, other staff and volunteers (including Board members) on stewardship of Leaders Circle and Benefactor members and other sponsors to deepen their engagement with Chamber programs on multiple levels.
  • Develop metrics for measuring the effectiveness of programs and initiatives, and prepare reports on their value to Chamber member engagement.
  • Research potential funding and sponsorship sources; prepare and manage proposal requests.
  • Oversee the annual Total Resource Campaign (marketing/sponsorships) and other special events of the Chamber as assigned to ensure the highest value to the attendees and sponsors in form of recognition and professional execution.
  • Build and sustain positive relationships with key stakeholders. Create effective partnerships and implement measurable programs that enable the business community to support our education community, local workforce and residents.
  • Accurately design and send email news briefs to the membership highlighting upcoming Chamber programs, events and activities including but not limited to:
    • Bi-weekly E-News Update
    • Reminders of important upcoming programs and events
    • Special E-Mail program promotion where appropriate
    • Manage the production of specialty publications (e.g. area map, business directory).
    • Sell advertising for e-news briefs and other appropriate publications.

Educational/Professional Experience
The ideal candidate will have:
  • Proven customer service and relationship management skills and experience working in an "investor-led" environment.
  • Significant experience in a leadership capacity for the vision and strategy of community-building programs
  • Experience in economic development, nonprofit program management, sales, marketing or closely related field is highly preferred.
  • Degree in project management, communications or other related field
  • Track record of success building partnerships
  • Five (5) years of increasingly responsible public and/or private sector experience in business, program management, or economic development, including responsibility and management of staff and volunteers, or an equivalent combination of education and experience that would provide the necessary knowledge, skills and abilities to successfully perform the essential functions of the job.
  • Familiarity with the Palo Alto/mid-Silicon Valley area.
  • Familiarity with the Chamber of Commerce industry is desirable, but not required. Experience with a membership organization is a plus.
  • Qualifications: Expertise in managing people, projects and programs Highly organized Self-starter, results-oriented Analytical / problem-solver Excellent communicator (including superior writing skills), professional demeanor Well-organized, detail-oriented and discrete due to a high level of confidential information. Computer literacy and skills with current technology, including online tools and social media.

This is an exempt position with base salary based on experience, plus commission.

Benefits include: Medical/Vision/Dental/Life insurance, Paid Time Off (vacation and sick-days), All Santa Clara County Holidays plus a Winter Break and some Summer Fridays, Staff Development.

Interested candidates may submit a resum and cover letter (required) citing familiarity with customer relations, communications, marketing, social media platforms, and event experience to: info@paloaltochamber.com.

Only qualified candidates will be contacted for follow-up.
No phone calls please.

Position open until filled.

More information about the Palo Alto Chamber is available at www.paloaltochamber.com.

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